You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <links plcontinue="1|0|VQEGplayer-main" />
  </query-continue>
  <query>
    <pages>
      <page pageid="1" ns="0" title="Main Page">
        <links>
          <pl ns="0" title="Databases" />
          <pl ns="0" title="JEG Reproducible Video Quality Analysis Framework" />
          <pl ns="0" title="JEG large scale objective characterization" />
          <pl ns="0" title="JEG no-reference hybrid H264" />
          <pl ns="0" title="JEG no-reference hybrid HEVC" />
          <pl ns="0" title="List of Publications" />
          <pl ns="0" title="MySQL processing database" />
          <pl ns="0" title="RobustDecoder" />
          <pl ns="0" title="SRC" />
          <pl ns="0" title="VQEG-JEG:Community Portal" />
        </links>
      </page>
    </pages>
  </query>
</api>